In my book, Sustainable Web Design, I tell the story of how the junk food industry addressed the growing problem of litter in the 1970’s. As companies such as Coca-Cola increasingly promoted products sold in disposable packaging, towns and cities became cursed by litter on their streets. In one of the greatest public relations successes of modern history, these companies banded together to launch a campaign to convince the public that the litter on the streets was not the fault of the companies whose logos were printed on it, but of the ordinary people who had dropped it. They founded a puppet environmental organisation called
Really well written and well argued, many thanks for sharing Tom. I love your point on climate action over climate reporting.
Have you come across other metrics/ways to measure aside energy use, data load or carbon footprint when it comes to digital environmental impact? (Thinking water and land depletion due to cooling of data centres, but doesn’t seem that codified yet?)
Whose idea was carbon footprinting?
Really well written and well argued, many thanks for sharing Tom. I love your point on climate action over climate reporting.
Have you come across other metrics/ways to measure aside energy use, data load or carbon footprint when it comes to digital environmental impact? (Thinking water and land depletion due to cooling of data centres, but doesn’t seem that codified yet?)
This is really interesting Tom. It is making me think!! Will (Green Element and Compare Your Footprint)
*snap* *snap* *snap* *snap*