Oxymoron

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In the early 2000’s I started my career as an environmentally conscious designer, full of excitement for the opportunity to help solve real world problems. I dreamed of a utopian future where a fair and peaceful society lives in harmony with nature. It might sound naive now, but…
Tom Greenwood
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My friend Nick Whitnell was the first ever subscriber to Oxymoron. Over the past few months we’ve been meeting up at the wonderful plant based, organic…
Tom Greenwood
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We have good news this month from the UK, where the government’s latest energy auction secured contracts for 11GW of new renewable energy capacity at a…
Tom Greenwood
In my book, Sustainable Web Design, I tell the story of how the junk food industry addressed the growing problem of litter in the 1970’s. As companies…
Tom Greenwood
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I met Chris outside Great Saint Mary’s Church in Cambridge. He was sitting on a bench tapping away at his laptop when I hesitantly approached thinking…
Tom Greenwood
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In starting this newsletter to explore whether sustainable business is really possible, those of you who know me might be wondering why I don't count my…
Tom Greenwood
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Over the past few weeks I've been working on a Theory of Change for Wholegrain Digital, mapping out how our work improving the efficiency of websites…
Tom Greenwood
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