I've written before about how one of my objectives when we founded Wholegrain Digital 15 years ago was to see if we could run a truly sustainable business. While we've achieved a lot and pushed some boundaries, I can't help but feel further away from that initial goal now than when we started. It's the classic case that the more we know, the more we realise we don't know. The further we travel, the further away the finish line looks.
Fantastic article Tom. I quoted extensively from it in my latest Sustainable Motorsport Roundup column because it speaks directly to a concern I have had whenever the topic of the sustainability of motorsport comes up. Well done and definitely food for thought.
Fantastic article Tom. I quoted extensively from it in my latest Sustainable Motorsport Roundup column because it speaks directly to a concern I have had whenever the topic of the sustainability of motorsport comes up. Well done and definitely food for thought.