Why subscribe to Oxymoron?

I’ve been running a so called “Sustainable Business” for over 16 years and co-created a company renowned for its environmental and social best practices. And yet, after all this time, I am still wondering… “Is sustainable business truly possible?”

In Oxymoron, I explore the complex and confusing world of sustainable business to find out whether businesses can truly be a force for good in the world, and if so how.

If you want to understand if and how businesses can play a part in creating a positive future, join me on this journey to find out if the term “Sustainable Business” is an oxymoron.

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I originally wrote weekly on a Friday but irinically it wasn’t sustainable so I now follow my natural rhythms rather than the clock.

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A thought provoking newsletter for curious minds exploring the complex and confusing world of "Sustainable Business"


Tom Greenwood is a business leader focused on how business can be a force for social and environmental progress. He is co-founder of the B Corp digital agency Wholegrain Digital and author of the book Sustainable Web Design.
Integrity focussed brand consultant and B Leader. Achieving more with less.