I've always said that sustainability doesn't make sense as a niche because we all live on the same planet. We of course need those individuals and organisations that are trying to be more sustainable, but we also need mainstream society to follow their lead. What really matters is the total impact of all of us together. If we are going to make the world of business sustainable, then we need to take the best examples of sustainable business and scale them up. We need to make them the norm.
Thanks Tom. Always enjoy your reflections. On this post, the examples are interesting ones, and of course we need to catalyse many such examples to enable a world that is really sustainable. And letting go of the ego and self-interest is at the core of the work.
Thanks Tom. Always enjoy your reflections. On this post, the examples are interesting ones, and of course we need to catalyse many such examples to enable a world that is really sustainable. And letting go of the ego and self-interest is at the core of the work.