Oxymoron

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How would nature run a business?
I started Oxymoron here on Substack to explore the complex and confusing world of ‘Sustainable Business’. The word sustainability comes up a lot in…
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Tom Greenwood
7
Should we hold on to our cash?
A few years ago, Vineeta and I went to a cafe in Amsterdam and were intrigued to find that they didn't accept cash. They had a sign behind the counter…
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Tom Greenwood
5
When is the time to embrace change?
It's been a few weeks since I posted an article here on Oxymoron. Vineeta and I have been busy working on the biggest change at Wholegrain Digital for…
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Tom Greenwood
Should we all get money for free?
In the run up to the 2020 US presidential elections, I took a particular liking to Democratic candidate Andrew Yang. He had a proven track record as…
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Tom Greenwood
1
Who should pay for carbon removals?
Yesterday I met up with Tom Previte from carbon removal company Supercritical, who are based just up the road from us in London. Sitting in the sun in…
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Tom Greenwood
1
Can you believe it's been a year?
I wrote the first issue of this newsletter one year ago this week. While it had probably been brewing for some time, it felt like it emerged quite…
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Tom Greenwood
2
Does privatisation serve people and planet?
I'm writing this post on an overcrowded train home from London that cost me a whopping £62.20, although that’s half the price of a peak time ticket so I…
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Tom Greenwood
Oxymoron
Oxymoron
A thought provoking newsletter for curious minds exploring the complex and confusing world of "Sustainable Business"
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